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The Great Sock War

March 27, 2015
The Great Sock War

Go on any group ride these days and you may notice a (not so new) emerging trend. It’s a constant battle waged daily, and as the weather improves it becomes ever more present. The winter booties and toe warmers come off to reveal…


Once upon a time, the only variation on socks was either ‘pro white’ or ‘tall black’. But similar to footy boots nowadays, people are becoming more and more expressive with their footwear choice.

Not that I have run the numbers, but I dare say there has been a correlation between the increase in matte black frames, with no decal deep dish black wheels and black accessories – and the vibrancy of sock choice. This black-on-black-on-black trend gives rise to the ‘floating sock’ optical illusion created nowadays as people cruise on by with their high cut, fluro ankle warmers.

One of the biggest hits at the 2015 Santos Tour Down Under BikeExchange pop-up store was our #Letshurtalittle socks. Take these out to your next hill session smashfest, or on that ride with the bunch that always finishes with the killer sprint to the café. Black and white is going to match whatever kit you’re wearing and besides, it’s good to state your true intent before you get in the saddle and get going.

But what are the rules of engagement if you’re a cycling soldier in the Great Sock War?

1 – make sure they sit below the calf
2 – make sure they sit above the ankle
3- with the exception of Rules 1 and 2, this war is a free-for-all

Whether you are looking to be ‘matchy matchy’ with your kit, or create a clash effect to highlight your pulsating, rope-like orbs (otherwise known as calves) the options are endless. Aside from the array of ‘look at me’ colours, and tricky geometric patterns, you can even get socks with your favourite Ninja Turtle or breakfast cereal!

New sock day gives a feel-good factor not quite equal to that of new bike day; but at about 1% of the cost, this is a winner every time in my book.

Prepare for battle and get your socks here!