First established in 2011 by Giant as a new line of women’s specific products, Liv has since grown into it’s own standalone brand driven by the goal of getting more women on bikes.
Liv has transcended the retail space, connecting women to the bike not just through the great range of products available, but by supporting them in their endeavors as well. Liv works closely with female competitive riders and cycling ambassadors to create a support network of women who work hard to help encourage others to start riding and improve their time on the bike.
When Giant created Liv, they did so knowing that cycling products were often not designed specifically for women. Liv is about the whole package, providing you with a complete range of female-specific products to suit all your cycling needs.
Liv is constantly working on expanding its new and exciting bike range to cater to every style of riding, regardless of age or level of ability. In addition to its popular range of kids bikes, Liv bikes are broken into 3 categories.
From aerodynamic and lightweight race bikes such as the Envie, and comfort focused endurance road bikes like the Avail, to more versatile flat bar road, hybrid and urban bikes, Liv’s women's specific road range features a range of models the cater to riders of all levels and riding pursuits.
The Liv X-Road range incorporates bikes that are equally at home on the road,bike paths as well as smooth off-road trails and dirt roads. The range includes versatile cyclocross and adventure bikes.
The Liv range of mountain bikes is extensive and varied. Offering a range of models catering to all riding disciplines and budgets. Popular models include the cross-country focused Pique and the heavy-hitting Hail Enduro bike. More affordable models include the Tempt hardtail range. Like Giant’s mountain bike range, Liv are big advocates of the 27.5in wheel size. Learn more about the revamped Liv mountain bike range in our 2017 overview.
From apparel such as helmets, shoes, clothing and accessories, the Liv range of cycling products has been designed to suit the female aesthetic by being as comfortable as possible while delivering the same level of performance as expected in uni-sex designs.