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Giant’s womens brand, Liv, ups the ante in mountain biking

July 27, 2016
Giant’s womens brand, Liv, ups the ante in mountain biking

Formed just a few years ago, the women’s-specific Liv brand is proving a success. Part of the Giant Bicycles company, Liv now accounts for 11% of the global business and is growing fast.

According to Liv, on average women carry more body weight and hold greater strength lower in the body when compared to the average man. With such findings, Liv state their bikes are most definitely not just smaller men’s bikes or a different lick of paint.

With such a database at hand, Liv bikes feature geometry, material lay-up and components that are all designed with specifically women and a different way of riding a bike in mind. The outcome is something that Liv claims to be a better, more confident ride that also helps to save you money by being ready to ride straight off the shop floor without modification.

For 2017, Liv has plenty to showcase. The disc-equipped Avail Advanced road bikes have received a few minor tweaks, but the biggest news is seen in the expanded mountain bike range – something that arguably was crying out for an update. Here, the long-standing Lust and Intrigue are replaced by the Pique and Hail. There’s plenty to tell.

Liv Pique

Designed for the enthusiast cross country and trail rider, the Pique sits somewhere between the men's Giant Anthem and Trance. Available in alloy or carbon framed variants, the Pique offers 27.5in wheels and 120mm of suspension travel front and rear. The Pique is pitched as a versatile mountain bike ready for technical cross-country competition or all-day trail rides.

Also seen in Giant’s revamped mountain bike range, the Pique features a new rear suspension design that is said to offer improved pedaling performance and a more controlled ride compared to previous generation bikes.

With this new lower suspension design, Liv have been able to improve standover clearance over the old Lust. New wider Boost axle spacing has allowed for increased tire clearance and a shorter chainstay length. Additionally, the frame is now both stiffer and lighter through a new ‘forged composite’ upper linkage.

Comparing the geometry of the new Pique against the new Giant Anthem reveals some stark differences in geometry. Perhaps most notable is that the Pique quotes a 70-degree head angle to the Anthem's slacker 68-degrees. Generally speaking, a slacker head angle will offer slower steering and improved control on steep descents. Liv's Global product manager, Cassandra Chou, explained. "Since women tend to have less strength of (the) upper body, we make the head angle steeper to be better steering at slow speed and easier climbing."

If you’re currently wondering if there’s a replacement for the Intrigue, there is, it’s called the Liv Pique SX and features a 140mm front fork, wider tires, shorter stem and wider bars. Unfortunately such a model won’t be available in Australia at this point.

For Australia, the new Pique range consists of four models.

Pique Advanced 0: Sitting as the most expensive mountain bike from either Liv or Giant, this carbon Pique is perhaps the ‘un-upgradable’ trail bike. The bike features a RockShox RS-1 fork, SRAM’s new XX1 Eagle 1x12 drivetrain, SRAM Level Ultimate disc brakes, dropper post and SRAM’s Rise 60 carbon wheel.

Liv Pique ADV 0 Comp bikexchange 2017

Pique Advanced 1: Carbon front triangle, Fox 34 Float Factory fork, Fox Float Factory rear shock, Shimano XT 1x11 drivetrain/brakes, Giant XCR-1 Composite wheels and Giant Control Switch SL dropper post.

Liv Pique Advanced 1 Comp rendering bikexchange 2017

Pique 1: Alloy frame, Fox 34 Float Performance Elite fork and matched rear shock, Shimano XT 1x11 drivetrain/brakes, Giant XCR-1 Composite wheels and Giant Control Switch SL dropper post.

Liv Pique 1 Dark Blue bikexchange 2017

Pique 3: Alloy frame, Fox 34 Rhythm fork, Fox Float Performance rear shock and Shimano Deore 20-speed drivetrain (no dropper post)

Liv Pique 3 Black Silver bikexchange 2017

Liv Hail is the first ladies-specific Enduro bike

The market’s first Enduro bike designed specially for women that rips trails. Other brands offering women’s Enduro bikes are doing so with a change of paint, suspension shock tune and a few different touch points. In contrast, the Liv Hail offers a unique geometry through a specifically designed frame in addition to everything else the others do.

Featuring 27.5in wheels, 160mm of suspension travel and a 66-degree head angle (compare to the Giant Reign’s 65-degree head angle), the Hail looks to offer everything the growing gravity-orientated mountain bike segment demands.

From a technical point, the Hail receives all the same updates to its Maestro suspension system as the new Liv Pique and Giant Anthem/Trance bikes. Forged composite upper rocker link, Boost axle spacing and a Trunnion-mount rear shock all add up to a frame that’s more agile, stiffer and lighter too. In this, the Hail is perhaps a season ahead of the men’s Giant Reign.

With some daunting descent in mind, all Hail models feature 800mm wide handlebars, Giant’s Contact Switch Sl dropper post, a MRP AMG V2 chainguide and grippy Schwalbe Hans Dampf 2.35in treads.

Hail Advanced 0: Carbon front triangle, RockShox Lyric RCT3 fork, RockShox Deluxe RC3 rear shock, SRAM X01 Eagle 1x12 drivetrain, SRAM Guide Ultimate brakes, Giant TRX-0 Composite wheels.

fullpage Liv Hail Advanced 0 rendering bikexchange 2017

Hail Advanced 1: Carbon front triangle, Fox 36 Talas Performance Elite fork and Float X2 rear shock, Shimano SLX 1x11 drivetrain/brakes, Giant PAM-2 rims.

Liv Hail Advanced 1 rendering bikexchange 2017  1

Hail 1: Alloy frame, RockShox Lyric RC fork, RockShox Deluxe R rear shock, SRAM X1 1x11 drivetrain.

Liv Hail 1 rendering bikexchange 2017

Obsess and Tempt hardtails

For those seeking a hardtail mountain bike, the Obsess Advanced (carbon) and Tempt continue without major changes for 2017, mainly cosmetic updates to be seen. All Liv hardtails use 27.5in wheels.

Obsess Advanced 2: Advanced carbon frame, RockShox Reba RL fork and SRAM GX 2x11 drivetrain.

Liv Obsess ADV 2 Charcoal bikexchange 2017

Tempt 1: Alloy frame, RockShox Reba RL 120mm fork and SRAM GX 1x11 drivetrain.

Liv Tempt 1 Silver bikexchange 2017

Tempt 2: Alloy frame, Suntour Epixon LO RC 100mm fork and Shimano Deore 2x10 drivetrain.

Liv Tempt 2 Dark Blue bikexchange 2017

Tempt 3: Alloy frame, Suntour XCM 100mm (with lockout) fork and Shimano Deore 2x9 drivetrain.

Liv Tempt 3 Black bikexchange 2017

Tempt 4: Alloy frame, Suntour XCT 80mm (with lockout) fork and Shimano Altus/Acera 3x8 drivetrain.

Liv Tempt 4 Charcoal bikexchange 2017

Brava SLR

Not quite a mountain bike, the Brava is Liv’s option for cyclocross racing. Featuring a premium alloy frame, the Brava SLR gets some nice updates in the way of a full carbon fork, thru-axles at both ends, low profile ‘flat mount’ disc calipers and a seat post clamp that’s hidden from the muck.

liv 2017 mountain bike range overview hail pique 4

The Shimano 105 shifting is driven with Shimano RS-505 shifters that link directly to hydraulic disc brakes. Ready for a little racing or lots of commuting, the paint alone on this looks fantastic.

Brava SLR

Liv Brava SLR Black bikexchange 2017

Availability of these models varies greatly. The Tempt and Brava are available immediately, while the Hail and Pique are potentially a few months away. Find out more of the new range by visiting your local Giant/Liv dealer. Find them through our dealer finder portal.

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