The Focus brand was founded in 1992 by German-born Cyclocross World Champion, Mike Kluge. The Focus bicycle company has a successful history of designing bikes that create the ultimate riding experience for every rider. Knowing what the rider wants in a bike is not driven by sale strategies or marketing, but rather by listening to the rider.
From grand tours and time trials to charging technical terrain, all day gravel adventures, muddy cyclocross exploits and cafe cruising, the vast and versatile range of Focus bikes caters to every riding style and represent great value for money given the quality of the bikes on offer. The range is broken into six key categories:
The range of Focus road bikes caters to riders of all abilities, regardless of your preference. Offerings include a range of styles and models, all offered in a range to suit any budget.
With the brand being the brainchild of an ex-world champion, Focus are a key player in the ‘cross game. Their Mares model is the bike of choice for cyclocross champions the world over.
Offering both hardtail and full suspension configurations, the range of Focus mountain bikes is designed to suit nearly every rider, whether that’s a first-timer on the trails or an experienced Enduro racer.
In addition to their comprehensive range of conventional hybrid and mountain bikes, Focus champion the idea of allowing riders of all abilities and fitness levels to enjoy the ride with a range of electric mountain and urban bikes to suit both commuters and hardcore trail enthusiasts alike.
All Round Bikes
Designed with the recreational rider in mind, the all round category of Focus bikes is comprised of urban, flat bar road and Hybrid models. These are available in a range of specifications to suit all budgets.
Kids Bikes The wide range of Focus kids bikes is a testament to the company's goal of getting more people on bikes to enjoy the ride. Available in sizes ranging from balance bikes, through to 24in, there’s one to suit your little one.